AI SO - AI Search Optimisation

While SEO focuses on website optimisation for Search Engines like Google, AI Search Optimisation (AI SO) is an emerging concept.

It refers to optimising content, data, or systems to work effectively with AI-driven search tools and platforms.

AI SO vs SEO

AI SO optimisation differs to SEO in four main ways, Target Audience, Focus, Content and Intent.

SEO targets traditional search engines, such as Google and Bing, but AI SO targets AI-powered search tools, such as ChatGPT, Bard and Perplexity.

AI SO can also target AI-driven enterprise search systems.

SEO focuses on keywords, backlinks and website structure to rank higher in the Search Engine Results Page (SERP).

AI SO focuses on providing clear, structured and context-rich data that AI systems can understand and retrieve effectively.

SEO prioritises text based content for human readability.

AI SO may prioritise structured data, such as JSON-LD and Schema Markup, and natural language patterns that AI models can process.

SEO optimises content to satisfy user queries, the intent of which is defined by the search engines.

AI SO optimises for conversational queries, and context-aware responses, as AI tools often handle more complex, multi-step interactions.

As AI-powered search tools, like chatGPT or enterprise AI Systems, become more prevalent, optimising your content will become increasingly important.

Create content that answers specific questions clearly.

Use metadata and structured data to enhance AI comprehension.

Ensure your data or website is accessable and well organised for AI retrieval.

AI is reshaping how your customers interact with information, it’s vital that your web site is ready.